721, LLC
We Connect the Unconnected
2024 marks nine years of making music, connecting communities, and elevating Hawaiian culture and arts! Mahalo for all of your support over the years! We look forward to connecting the unconnected and strengthening our communities for future years! Kūlia i ka nu‘u.
WHAT WE DO
CREATE, ARTICULATE, ACTIVATE.
721 is a communications, marketing, and community engagement company. We are strategists and problem solvers who help clients large and small, with a proven track record of success. Our clients fondly refer to us as their go-to 'unstickers' for complicated community engagement projects, crisis management, and communications management.
We also activate, manage and produce fun, innovative things, like local and international music events, Hawaii concerts, cultural workshops, and Make Music Hawaii!
If you need to reach and engage with a specific group of people, a designated community, or a unique target audience in Hawaii, we provide solutions and perform day-to-day implementation with you and for you - in other words, we activate your vision! We do this via custom websites, landing pages, email broadcasts, social media platforms, and community events.
Our Mission Statement
Our mission is to strengthen and unite communities, using Hawaiian values and ʻike kūpuna as our foundation.
“Thank you to 721, our marketing and communications firm. Without you, this SBA Small Business Person of the year award would not have been possible.”
-Tracy Lawson, President & Founder of Lawson & Associates, Inc.
SPECIALTIES
We work with a variety of clients but are often brought in to work on projects that combine community engagement with technical issues related to education, businesses, zoning, development, and construction. We also work with non-profits and educational institutions for community engagement that elevates and activates their goals and strategies.
We have created a unique Community Management System (CMS) that integrates multiple communications platforms (social media, direct email, website, and in-person meetings or community outreach events) to best inform your target audiences, gather and disseminate information, and facilitate timely, strategic communications. This proprietary system also provides historical documentation, analytics, and contact management.
HDOT DBE CERTIFIED
In 2018, 721, LLC was certified by the Hawaii Department of Transportation (HDOT) as an eligible Disadvantaged Business Enterprise (DBE) in accordance with the requirements set forth under Title 49, Code of Federal Regulations (CFR) part 26, Subpart D.
721, LLC is certified to perform work under the NAICS Code 541613: MARKETING CONSULTING SERVICES 541810: ADVERTISING SERVICES 541820: PUBLIC RELATIONS CONSULTING SERVICES 541910: MARKETING RESEARCH AND PUBLIC OPINION SERVICES
The DBE program was established to ensure that firms owned by minorities, women and other socially and economically disadvantaged persons have an equal opportunity to participate in U.S. DOT-assisted projects. The goal of the program is to level the playing field on which DBEs may compete for contracts and subcontracts in the transportation industry.
WHO WE ARE
Nalani Jenkins and Tracy Lawson started 721, LLC in 2015. 721, LLC is a woman, veteran, native-Hawaiian owned business, started on July 21 (hence our name!)
We help organizations connect and engage with others in a meaningful and authentic way. We live and work in Hawaii, and we value the people, the places, and the culture of our home. The picture above is on Molokai, where we spend our free time stewarding the land and working on our permaculture farm.